Type: Hong Won Choi, Toshiaki Ide, Tatijana Shoan & more from NY

Designer Hong Won Choi, located in Brooklyn, NY, submitted the above typeface design (left) to the current Typography4: Typeface Design Competition. The typeface came from Choi’s idea of creating one from physical material by sewing on paper, and the results was a hexagonal typeface.

She has “developed branding identity systems, promotional designs, editorial design, illustrations, publication and packaging designs for a broad range of clients that includes NBCUniversal, MSNBC, NBC Olympics, Comcast, USA Network, CJ E&M(Entertainment and Media), and Hyundai Department Store Group.”

The poster to the right won a Gold Award in Typography3. Created for Art Director and Photographer Tatijana Shoan‘s As If Magazine, the delicate typeface and overall design was created by Toshiaki Ide of IF Studio. IF Studio, a multi-Platinum Award-winning design firm, is lead by both Toshiaki and his daughter, Hisa, and the pair have created work for numerous clients and won just as many awards.

Designer Ran Zheng of Ran Design created the above typeface design. The idea was to design a typeface with single lines that appear to be lit up on the dark background. Each symbol starts at a black point and ends in white in order to make it visible in the darkness.
Zheng has won several awards throughout his career, including those from the Type Directors Club.
The poster to the right is also a new entry, submitted by Creative Directors Justin Hattingh and John Simpson of Unified Theory. Created for Palau Prevention Unit  in order to reach already established smokers who visit the country, “the campaign spreads a positive message about celebrating the right to breath air that is free of toxins and pollutants. Rather than showcasing extreme graphic imagery or scare tactics typically found in anti-smoking campaigns, Share the Air utilizes a bold, graphic feel that borrows from Palauan culture.”

The Typography4: Typeface Design and Type in Use competitions are still open for your entries! The earlier you enter, the greater your chances are of being featured on our website, blog, newsletter, and social media platforms! Enter your work by Tuesday, January 30, 2018.