Tag: Packaging

PepsiCo Plays the Long Game in Brand Thinking

You don’t make it 125 years without a few reinventions. But when you’re Pepsi—a brand that lives…

Play Studio Softens the Edges of Pharma with Human-Centric Aesthetic

In a category known for cold, clinical design, Play Studio brought a more human approach to Cy…

Beyond the Box: Designing the Xbox Packaging System for a Global Stage

Packaging might be the first thing a customer touches, but for Ten Gun Design, it’s the last…

Design on the Rocks: CF Napa’s Aquatica

With a maritime vibe that flows as smoothly as the spirit inside, CF Napa Brand Design’s packaging…

Xiaomi’s Mi Watch Packing Ticks with Precision

Xiaomi’s Mi Watch packaging is a masterclass in time-inspired design. Lu Chen and her team transform an…

Inside Cue’s Leroux Redesign

In a masterful blend of heritage and modernity, designer Matt Erickson of Cue reimagines Leroux’s storied identity…

Sandstrom Partners’ Pantalones Tequila Design Bottles McConaughey’s Vision

The story of Pantalones Tequila Organico begins with a bold vision from Matthew McConaughey and Camila Alves:…

Montréal Design Studio Reimagines Iconic Café Olimpico’s Packaging Design

Continuing our celebration of Canadian design excellence, we explore how Station Montréal Design Bureau transformed a beloved…

The Spirit of a Place, Bottled: Listening Rock Gin

The best projects start with a name that already sings, and “Listening Rock Gin” is a ballad…

Ancient Bamboo in a Modern Twist Fuses Tradition and Sustainability

Meet Qianying Niu of the School of the Art Institute of Chicago. Her recent Gold-winning project, “Bamboo…

Wickedly Good, Hauntingly Inspired

The creative spirits didn’t just show up this Halloween—they threw a party. And you’re invited. We’ve rounded…

SVA Student Shifts Coffee into High Gear

Vasavi Bubna’s Gold-winning project, “Horsepower Cold Brew Coffee,” revs up the caffeine world with a nod to…