Carmit Makler Haller on the Intersection of Design, Culture, and Technology

At the heart of poster design lies the ability to communicate ideas that inspire, challenge, and provoke thought. Designer Carmit Makler Haller, owner of Carmit Design Studio, exemplifies this ethos through her thought-provoking posters Dynamic and Future?. These works, showcased at international exhibitions in Hefei, China, and Osaka, Japan, explore the fast pace of contemporary life and the transformative, often contentious, role of artificial intelligence in shaping our future. Through vibrant colors, dynamic typography, and innovative design techniques, Carmit invites viewers to reflect on questions of culture, technology, and identity. Join Carmit as she delves into the creative processes behind her work and the broader vision driving Carmit Design Studio.

By: Carmit Makler Haller, Visual Communications Designer & Owner, Carmit Design Studio

Dynamic

I designed this poster for the International Dynamic Poster Exhibition hosted by CEIDA (Chinese Europe International Design Culture Association) in Digital Hefei, China, in the summer of 2023. Using vibrant colors and dynamic typography, I aimed to capture the fast pace of contemporary life. The vertical layout and floating letters create a sense of fluidity, with drop shadows adding a 3D effect. This piece was honored with the exhibition’s highest award, the Award of Excellence.

Future?

I received an invitation from Osaka, Japan, to participate in the Osaka Poster Fest, 2023: Future Exhibition. There’s so much to say about our future—whether it’s promising, apocalyptic, challenged by climate change, or politically fraught. I chose to focus on artificial intelligence, a controversial topic that’s here to stay. AI is revolutionizing efficiency, delivering unexpected outcomes and brilliant ideas, and transforming the job market. Roles like AI engineering and AI generation are emerging, while others risk becoming obsolete.

AI now imitates the human brain in ways that seem limitless. It’s a powerful tool—but will it solve humanity’s problems or create new ones? What about issues like data privacy, ethics, and regulation? And what will happen to those who try to adapt but fall behind? I can’t help but wonder who’s truly at the helm. Will machines ultimately rule us? What kind of future awaits us, and is it a positive one? Only time will tell.

The enclosed poster conveys these questions through AI-generated textures and platforms like ChatGPT and Midjourney, layered over a typeface that resembles a nervous system. The layout’s data-overloaded design suggests a sense of organized chaos. A warm color palette hints at optimism, while a question mark on the final letter leaves room for doubt.


Carmit Makler Haller is a visual communications designer and the owner of Carmit Design Studio. For the past two decades, she has been working as a lead graphic designer in the fields of consumer markets, high-tech startups, and luxury real estate. Her passion lies in poster design and typography. Carmit addresses cultural, social, and political topics in an intense and thought-provoking view. Carmit has received prestigious awards from groups such as Graphis and Rockport Publishing. She has taken part in international exhibitions such as the USIBP 1st edition of the United States International Poster Biennial, Poster Stellars, the Tolerance Poster Show,” “What Unites Us” Online Poster Exhibition, the International Reggae Poster Contest, Graphis’ “Designers for Peace” Poster Exhibition, and PosterPoster.org. Invited to judge in Graphis’ New Talent and Annual Poster competitions, Carmit has been a Graphis Master since 2023. She has also been a member of AIGA since 2007, a Mentor since 2020, and a member of the China Europe International Design Culture Association (CEIDA) since 2022. Originally from Israel, Carmit holds a BA in social work from Tel Aviv University and a BFA in new media from the Academy of Art University, San Francisco. She currently resides in San Francisco, California.

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