A Mad Tea-Party
Dean Alexander photographed the main characters in the Washington Ballet’s 2012 reimagining of Alice in Wonderland. The shot of the Red Queen below won a Gold award in our Photography Annual 2013 competition. The Washington Ballet’s Artistic Director Septime Webre worked with designer Liz Vandal of Cirque du Soliel’s OVO and composer Matthew Pierce to concoct this distinctive production.
Assignment: The Washington Ballet’s premiere of Alice (in Wonderland)! was a new chapter for the organization. With new costumes, choreography, and musical scores, the ballet was touted as a most curious performance. The photo shoot was intended to stir excitement and promote the performance through a multi-media approach of ads, editorial, and large-scale imagery on the street.
Approach: Because we wanted to highlight the costumes, choreography, and characters, the idea was to combine fashion, beauty, and action photography to tell the story. The stylized series consisted of active dance and portraiture of the main characters. The selected image highlights the intensity of the captivating Red Queen’s character.
Results: The images, which were used in ads, street posters, transit dioramas, as well as a cover and feature article in Washington Life magazine, created a very visible and memorable impact in the Washington, D.C. area, helping all performances to sell out well in advance. The client was thrilled!
Our upcoming Photography Annual 2014 competition features the most compelling and influential photography of the year. Prizes consist of gold and platinum awards, with winning entries published in the Photography Annual 2014.
To submit your own work to the Photography Annual 2014 competition, click here. But don’t wait! The final deadline for entry submissions is coming up quick.
Photographer: Dean Alexander
Client: The Washington Ballet
Title: Washington Ballet Campaign
Creative Director: Pum Lefebure
Photography Studio: Dean Alexander Productions
Design Firm: Design Army
