It takes a fresh set of eyes to introduce new angles to art. Discover two New Talent entries and the unique perspectives they bring to their fields!
“Nike RISE” (above) is a conceptual fitness training app by Sam Verdine from Brigham Young University. With the help of Professor Doug Thomas, Verdine introduced customizable app themes with bright colors in their design in order to appeal to young athletes.
“Nike RISE” takes advantage of the entire app screen with its minimalistic aesthetic, leaving plenty of space to give the impression that there’s always room for the young athletes to grow. Verdine’s project takes a popular market – fitness training apps – and successfully directs it toward an untapped marketing source in America’s athletic youth.
