New Talent Annual 2014 Platinum Winner Spotlight: Professor Louise Fili, Student Ella Laytham

Professor: Louise Fili | Student: Ella Laytham | Title: Pasta Packaging

Ella Laytham — Pasta Packaging

Ella Laytham, a student of Louise Fili’s at the School of the Visual Arts, received a Platinum award for her “Pasta Packaging” design in the New Talent Annual 2014. Additional Platinum winning Professors from the School of Visual Arts in New York include Paul Sahre, Shawn Hasto, 
Carin Goldberg,
 Nic Taylor and Bill Oberlander.
Their students are Sherry Hsin-Ting Kuo,
Ben Grandgenett, 
Dominika Kramerova, Sooyoung Jeon and Rina Joonwon Lee. 

The type, handwritten, “captures the feel of pasta while being fun and appetizing” and the pasta packaging is meant to “stick out on the shelf,” wrote Laytham in the New Talent Annual 2014. The boxes certainly create an indelible impression for a consumer shopping for pasta.

Professor: Louise Fili | Student: Lynne Yun

Louise Fili is a consistent Graphis contributor. Her “SVA Senior Libary” entry received a Gold award in the Design Annual 2013 and she was profiled by Tracie Rozhan in Graphis Issue 323. To view Fili’s work, click here. To check out her website, click here. To view more of Laytham’s work, click here.

The Graphis New Talent Competition features the most compelling and influential design of the year. Gold and Platinum awards, along with winning entries, will be published in the New Talent Annual 2015. To submit your work to the New Talent Annual 2015 competition, click here. To pre-order the New Talent Annual 2014, click here.

Author: Matt Castello

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