“My philosophy is to keep things simple. It’s easy to use a bunch of different lights, but what you want can probably be achieved in a much simpler way if you consider what you need. It’s amazing what you can achieve in the studio with just a couple of lights.”
As a Toronto-based photographer, Jim has provided award-winning visuals for many well-known brands and agencies. He specializes in food, food packaging, still life, and product photography. His work gives him the opportunity to collaborate with talented art directors, designers, and creatives from across the industry. A sense of adventure has allowed for the further exploration of creative projects that have resulted in repeated awards from Graphis, Applied Arts, and Communication Arts. When not behind the camera, Jim can be found in the kitchen, riding his motorcycle, or enjoying life outdoors with his family.
Jim’s attention to detail is sublime and he is a professional through and through. His photographs evoke an emotional response, sense of place, and tangibility, with lighting that evolves and adapts to every subject he photographs. He approaches each assignment with passion. Jim Norton is a world-class photographer and an amazing human being; he has built up an impressive client list and continues to travel, returning with stunning landscapes that leave one breathless.
