Category: Advertising

Welcome to our vibrant world of award-winning advertising creative! Discover some of today’s most innovative and impressive work on our blog. Go behind the scenes with the teams themselves sharing powerful insights. With our exclusive collection of inspiring and informative blog entries, you can unleash your inner talent to take your craft to the next level!

Where to Next? Student Team of Ross, Why? Reimagines Birkenstock

This is student work—and it’s award-winning. In “Where to Next?”, a team working under the name Ross,…

The Refinery Redefines Entertainment Marketing Design

The Refinery has become a defining force in entertainment marketing, shaping how audiences connect with film and…

TOP of KYUSHU Revitalizing Kitakyushu’s Identity

In 2023, Kitakyushu City marked its 60th anniversary with more than just a milestone—it marked a transformation….

Hank the Canker Sore is Having a Moment

Canker sores —the mouth problem nobody wants to discuss until… ouch. When Blistex’s Kank-A started slipping from…

Meet the Money Monsters

What if your financial worries grew arms, eyes, and teeth—and then climbed onto a billboard? That was…

PETROL and the Art of Gaming Campaigns

When PETROL Advertising opened its doors in 2003, it wasn’t just another creative agency entering the scene—it…

How a Sriracha Shortage Sparked a Love Story

What happens when a beloved hot sauce disappears from shelves? For most brands, it’s just a blip….

DeVito/Verdi Builds a Better Trade School Commercial

Forget everything you know about vocational school commercials. For Lincoln Tech, the team at DeVito/Verdi threw out…

OneTeam Refreshes Crystal Geyser with ASMR Storytelling

When every scroll competes for attention, even something as pure as sparkling water needs a new way…

ARSONAL Turns Fargo Into Kitschy Porcelain Art

What happens when you turn a blood-soaked crime drama into collectible porcelain figurines? Or when you strip…

How One Campaign Got Kids Outside to Save Bees

When screens compete fiercely for kids’ attention, most campaigns take the obvious route: tell them to disconnect….

From Reflection to Resolve: Crafting the Key Art of The Cleaning Lady

In today’s crowded entertainment landscape, key art has the power to do more than attract attention—it can…