Packaging 10: Two Elegant Entries from Harcus Design

Two designers from Harcus Design create stunning new packaging for luxury beauty products and tasty tapioca desserts. 

Annette Harcus received a degree in visual communication from Sydney College of the Arts and founded Harcus Design in 1982. Since then, it has grown into a company recognized for its reputation in creative thinking. Harcus herself was inducted into the Australian Graphic Design Association Hall of Fame in 2018 for her fine packaging work, and her entry “Mt Macedon Rose” (above) is a great example. This design, created for Maine Beach, was inspired by the gardens of the Mount Macedon region in Victoria. The rose-scented body creme, fragrance, body wash, and wax all come in light pink packaging to mimic the roses from this area. Additionally, faint flora illustrations behind the typeface are an ode to its fruitful soil. These elegant boxes and tubes are all accented with foil and embellishments, uniting the packaging and product in beauty.

Australian designer Galima Akhmetzyanova, who currently works under Annette Harcus at Harcus Design, primarily focuses on branding, packaging, and illustration design. Her entry, “Yalla Coconut Tapioca”, is a packaging rebrand for Yalla, an Australian company that creates delectable dips, sauces, and other products. This packaging for their ready-to-eat tapioca dessert uses a vibrant color scheme alongside a simple typeface to highlight the three different tapioca flavors sold. The top of the box includes small waves that recall Australia’s coastline, while a dot pattern symbolizes the tapioca that makes this dessert tasty. The company’s name is in gold leaf, indicating that luxury treats can come in small containers! The unique flavors raspberry & rose water, pineapple & kaffir lime, and passionfruit & mango are so inventive, you’ll want to try them all!

Our Packaging 10 Competition closes on April 3rd! Don’t wait and submit your entries here!

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