New Talent: 2019 Winners in the Design Category Conceptualize on All Scales

These recent winners in the New Talent Annual 2019 competition made use of their training for large scale concepts and cohesive branding projects.

When you have a classroom full of aspiring designers, it seems appropriate to make use of all those creative juices for the school’s promotional materials. This is what happened at Pennsylvania State University under the direction of Professor Kristin Sommese, and it later brought the class a collective Platinum award from Graphis. The assignment was to design a brand experience for the school’s upcoming informational event on summer internships. “19: A Design Experience” (ABOVE) was conceptualized around the fact that 19 had become a very important number in the project as there were nineteen students, all part of the class of 2019. The class broke up into teams to work on promotional material, videos and experience design. In the end, all the pieces of the puzzle came together to form a cohesive design and resulted in a sizable turnout for the event.

Another recent winner, “Bacteria Museum | Visual Identity” (ABOVE) by School of Visual Arts student Zhang Shengying took branding and experience design a step further by creating a new museum concept as well. Under the direction of Professors Natasha Jen and Joseph Han, this the design took into consideration the logo and how it might look on the front of the building, mock admission tickets, brochures and even toilet seat covers (you know, to keep the bacteria in the gallery where it belongs…) The scope of this design was quite impressive.

Submit to the Design Annual 2020 competition by March 13, 2018. Winners will have the opportunity to see their work published on our website, blog, newsletter, and social media platforms!

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