Graphis Master Frank Anselmo Introduces Unconventional Advertising To The World

Frank Anselmo’s career began at BBDO New York, known as the most awarded advertising agency in the U.S. After working alongside creative legends: Gerry Graf, Eric Silver, and David Lubars, Anselmo rose to new heights as the Creative Director. He won BBDO’s 1st One Show Gold Pencil in history for a non-TV idea. Since then, he has been hired by over 75 of the top companies in the world including Apple.

Featured above are two of his creative projects for Bose Noise-Cancelling Headphones (left) and FedEx (right).

Anselmo is considered to be a rare breed of creative leader, whose work continues to inspire. Most notably, he is responsible for leading more young creatives to globally awarded work within the past 12 years than anyone in history. As an instructor for the School of Visual Arts in NYC, Anselmo founded the “Unconventional Advertising” program in 2006. The highly successful class holds the title of being the ‘Most Awarded Ad Class In History.’ His students have won more One Show Pencils, Clio Statues, and ADC Cubes than any entireĀ ad school in the world for 12 years.

His work for Lenovo’s 2-in-1 Laptop-Tablet is featured above, with a pug-horse hybrid caught in motion.

For his work as an educator, Anselmo was honored by Graphis with the very first Platinum Instructor Award. In 2018, The One Show also ranked him the #1 Most Awarded CD/Professor in the world.

Take the opportunity to submit your best student work to the New Talent Annual 2020 competition!

The New Talent Annual includes the same categories as our professional annuals. If you submit early, you’ll receive greater exposure and a possible blog promotion!

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