Drinks to Catch Your Eye: Latest Packaging 10 Competition Entries

Ever wonder how designs for your favorite canned or bottled beverage are thought up? These masterful designs show us the originality and creativity that make up the patterns that stop us in our tracks.

One such design, “Lipton Pop Art” (above) by PepsiCo Design and Innovation, is the epitome of this idea. Made to stand out among other soft beverage options, “Lipton Pop Art” brings a comic book feel to the grocery store aisle. Each unique design is paired with one of Lipton’s many flavors, such as black tea with peach and lemon flavors and green tea, and was used on Lipton’s special 250 ml cans that are currently only available in Russia. Instead of more traditional red, yellow, and blue, the design team worked with bright and inspiring patterns as a way to exude Lipton’s spirited and imaginative brand personality. The pop art style served these Lipton cans well as a way to grab potential customers’ attention, and despite the limited availablity, these cans are something we can all enjoy!

Jinlongquan Yanzhi Beer” (above) is another lovely design that serves to draw the eye of anyone who sees it. Designed by Jin Zhang, Jiu Cui, and Ru Jun for Inbo Jin Longquan Beer Co., Ltd. in China, this design draws from traditional Hubei culture and utilizes instrumental aspects, like dialect and calligraphy, to give a sense of home on a bottle. With authenticity in mind, the designers further included illustrations of Hubei’s scenic daily life, from its bustling crowds to its renowned lakes and water systems. The end result is a colorful can where consumers can “find their hometown,” making the product one of Hubei’s most popular drinks of the summer. 

To submit your own entries into our Packaging 10 Competition, visit graphis.com for more information.

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