Branding: Holly Craven & more from WA, USA

Under the direction of Design Director Holly Craven, Senior Designers Bryan Condra, Katie Lee, Damien Bertels, and Designer Jay Hilburn of Hornall Anderson located in Seattle designed the above branding for Nestle USA Inc.’s Gerber, one of the most well-known baby food brands in America.

They needed to address a problem affecting the brand: “While Gerber has nourished generations successfully for 90 years, moms began to view it as previous generations’ baby food and were turning to new, organic competitors that felt in sync with their health-conscious, time-crunched lifestyles.”
Their goal was “updating the brand and packaging was simple: bring Gerber and today’s parents together” by capturing the “beauty of real food,” which successfully reintroduced Gerber as prime baby food.

Designers Cole Johnston and Natalie Deese of Creative Retail Packaging in Seattle designed the above branding for their client, Sur La Table, a kitchenware retail store. They needed a new “identity system to increase awareness, boost sales, and encourage customer engagement.” The new branding did exactly that and resulted in an increase of their opportunities and partnerships.

The Branding7 competition is still open for entries! Enter your work by Tuesday, May 15. The earlier you enter, the greater your chances are for being featured on our website, blog, newsletter, and social media platforms!