Advertising Annual Submission Spotlight: New York City

dodgebrooklynAgency: DD& A   Client: Dodge Data & Analytics     Art Director: Jason Scuderi

Graphis is pleased to present the works of advertising agencies DD&A (image above) and The Gate (image below) for this year’s competition. Other New York City submissions into the 2016 Advertising Annual competition include Devito|Verdi, Saatchi & Saatchi, McCann RCW, and Palio.

In response to a recent increases in competition, DD& A sought to develop messaging that was bold and informed the public of the “muscle” Dodge Data & Analytics’s premium packages. The advertisement displayed essential data, and intelligence to strengthen their market position. nowtime.xyz Recently a number of new players have entered the low end of the market and our direct competitor has dramatically reduced pricing.

thegate1

Agency: The Gate   Client: Garanimals   Art Director: Nicole Miller

The approach used by The Gate was based on a simple insight shared by all parents: “little kids grow fast.” Their goal was to position Garanimals as a company that provided an “affordable way to always keep their kids looking great no matter how fast they grew.” The vibrant and colorful imagery introduced a brand new clothing line for cost-conscious parents.

The Graphis Annual Reports 2014/2015 Competition features some of the most compelling and influential designs of the year from across the world. Gold and Platinum awards, and winning entries, will be published in the Annual Reports 2014/2015 Annual. Submit your work to the competition here.