Advertising: Alireza Nosrati & more from around the world

(Above) Alireza Nosrati Studio for Qabe Aseman Cultural Institiute | Creative Director/ Art Director/ Designer: Alireza Nosrati | Illustrator: Hassan Nozadian | Country: Iran | GOLD AWARD
IN THEIR OWN WORDS:
“The poster needed to portray the meaning of eternity (IMMORTALITY) and timelessness, and also point to the fact that the movie is a sequence shot which takes place on a train without any cuts.
The train had to be in the poster as the main character. To imply the meaning of eternity, we used the image of a train which has twisted like the symbol of infinity.
The Client was happy with the results and the audience found the poster interesting.”

(Above left) Extra Credit Projects for Brave Beginnings | Creative Director: Rob Jackson | Art Director: Brian Bourque | Country: United States | SILVER AWARD 
IN THEIR OWN WORDS:
“Brave Beginnings, a non-profit organization associated with the Will Rogers Motion Picture Foundation, focuses on ensuring that life-saving neonatal equipment will always be available to newborns in critical need.
ECP brought a little extra to this big cause with a new brand and on-going campaign that includes print ads, social media assets and materials for the annual film industry tradeshow, Cinemacon.”
(Above rightMullenLowe London (formerly 101 London) for Dole | Creative Director: Mark Elwood | Retoucher: Gareth Pritchard | Producer: Luke Judlin | Art Director: Misha Newby | Main Contributor: Jonathan Knowles | Country: United Kingdom | SILVER AWARD
IN THEIR OWN WORDS:
“Dole has launched into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends.
Our TV work shows the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life, right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.
For the print and digital OOH work, real fruit was blown-up using dynamite.”

Be sure to check out more submissions from Advertising Annual 2018 and buy the book here!